Focus on foreign buyers at key ITPO event next week

As India seeks to push agricultural exports past the document $50 billion achieved in FY22, buyers from Canada, the UK, Vietnam, Nigeria and Kenya will take part in South Asia’s largest expo of meals and hospitality that New Delhi will host next week, officers stated.

India Trade Promotion Organisation (ITPO), a public sector enterprise underneath the commerce and trade ministry, has launched a purchaser programme in its flagship B2B event Aahar, to get buyers from nations which have lately signed or are in talks to ink commerce agreements with India.

The thirty sixth version of Aahar shall be held from April 26-30 in New Delhi. “We expect 80-100 buyers to participate in the buyer programme,” stated Vibhu Nayar, govt director, ITPO.

The thrust of the initiative is to get buyers from nations which have lately signed commerce agreements with India, he added.


New product classes similar to dairy, marine merchandise and nutraceuticals have been added to this yr’s event.

Nayar stated round 20 gamers within the dairy sector are taking part and would showcase applied sciences associated to take advantage of preservation and merchandise like high-end yogurt. A vertical on wines and spirits is prone to be created going ahead.

About 42 foreign exhibitors from 11 nations such because the UK, UAE, US, Canada and Sweden are taking part.

Overall, the variety of exhibitors has elevated to 1,125 from 750 in 2020, whereas the gross space offered is 70,000 sq. meters in comparison with 40,000 sq m earlier.

ITPO additionally plans to have farmer corporations at the present in order that they’ll share greatest practices, accessible applied sciences and value-added merchandise with Indian corporations.

“We have reached out to the World Bank as they handhold such companies and are offering them free space,” Nayar stated. Startups, too, have been invited, he added.


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